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Introduction
Your goal as a business owner is to make money and build brand awareness. You have to attract the right people and grow your client base to do that. Acquiring more clients is key to success, and that is why you need to prioritize it.
A website is a cornerstone in any digital marketing strategy. Websites today need to be engaging, fast, and simple to provide a fantastic user experience to your customers. As your business grows, ask yourself if your website and web building software will grow with you? If your answer is no or you are unsure, then contact us, and let's talk about the current state of your website strategy and how we will take it to the next level for you. Our websites are developed with speed, user experience, and strategy and are built on our KyTek industry-standard platform. We offer two services: our
custom-designed website and a
do-it-yourself package where you can utilize our easy editor to design your website.
LIST YOUR BUSINESS ON TOP DIRECTORIES
The most effective way to grow your client base is by improving your online presence. You want to make sure people find and connect with your business. You want them to trust your brand and be comfortable with buying from you. So, use online directories to ensure that happens. Online directories are the most common places that prospects visit when searching for businesses and vetting them.
Identify major directories and list your business on all of them to ensure prospects find you. Some of the best directories are Google My Business, Yelp, HotFrog, Bing places, Yellow Pages, and Chamber of Commerce.
Business directories improve your local visibility, improve your rankings on search engines, increase traffic, and are crucial to business success. The best part is that most of them are free. You don’t have to pay anything to list your business. You just create your profile and provide the required information.
List your business on your chosen platforms and optimize your listings to give your business a professional touch and rank high on search engines. Fill in all the essential details such as your business name, description, profile photo, working hours, contact details, and location. Choose a description that makes it easy for prospects to understand what you stand for and quickly identify your services or products. Include your main offers to attract attention and get people to send an inquiry.
Identify high-ranking keywords in your niche and use them in your descriptions. Choose a profile picture that represents your business, for example, your company logo.
Add a Q&A section where applicable to provide answers to frequently asked questions and make it easy for visitors to access the information they need.
Make sure you fill in all the fields on all profiles to boost SEO and increase traffic to your pages. Be consistent and make sure the information you add on your listings is consistent with what’s on relevant pages, such as your website and social media profiles.
Add client ratings and reviews for credibility and to convert prospects into buyers.
Verify and claim your listing to prove ownership, improve rankings, provide accurate information about your company, and manage your brand’s image.
Check out our link-building services,
here.
IMPLEMENT SEO ON YOUR WEBSITE
Your website is key to attracting a bigger audience and growing your client base. So, use it to promote your offers and convert visitors into customers. Use it to help people understand your business better and gain access to all the information they need.
Talk about your vision, mission, values, and goals as an organization to make it easy for site visitors to understand what you stand for. List all your services or products on the landing page. Include your exciting offers such as giveaways, discounts, and vouchers. Have a pricing section and add your pricing information. Create different packages to reach different people and appeal to different needs.
Add testimonials on your homepage to attract attention and influence buying decisions.
Make sure your website has a simple and attractive design to give users the best overall experience.
One of the main reasons for having a business website is to convert users into customers and enhance sales. So, optimize your site for SEO to ensure a return on investment.
Rank high on searches and make sure people find you. Use meta titles, meta descriptions, and meta keywords throughout your content. Identify popular keywords in your niche and incorporate them into your strategy. Optimize each page to improve rankings and increase traffic. Use your keywords strategically and sparingly and avoid keyword-stuffing because Google can penalize you for it.
Optimize your website for mobile devices to give mobile users the best experience and keep visitors on your pages longer. Improve your site speed and use the best practices to speed up page load times. For example, compress videos and images, minify JavaScript and CSS files, minimize HTTP requests, enable browser caching, and reduce redirects.
Check for site responsiveness and improve your website speed with page speed insights or webpage tests.
Check out our SEO services
here.
HAVE A BUSINESS BLOG
The power of content marketing in growing your audience, increasing traffic to your site, generating leads, and enhancing sales can never be overstressed. So, use free content to get the attention you need and grow your client base. We are using this exact strategy right here on our blog.
Launch a business blog and use it to grow your client base. Come up with an effective content strategy to ensure success. Decide on the kind of information you want to share with your target audience. Determine how you can add value to their lives and get them interested in your content.
Consider your brand message and identify your audience’s needs to choose the right topic to write about. Pick a niche relevant to your business and one that prospects are interested in. Share quality information around your chosen topic to command attention and boost engagement.
Write complete guides, how-to guides, reference guides, listicles, and comparison articles to get people interested in your content. Make sure your content adds value to your audience’s lives to encourage shares and keep them coming back to your blog.
Form meaningful relations and connect with your audience at a personal level. Share links to useful resources, respond to questions, ask for feedback, accept constructive criticism, and appreciate every comment you get.
Use your blog to educate your followers about your product or service. Talk about your brand and mention a new product in one of your articles. Get them interested in visiting your website and finding out more about your offer. Highlight interesting and unique features. Identify a problem and mention how your product provides the perfect solution.
Talk about interesting offers such as upcoming promotions, events, giveaways, and discounts.
Upload promotional content once you get a decent number of followers, increase your readership, prove your expertise, and establish meaningful relations.
Creating your blog is easy and doesn’t require any technical skills. Optimize your blog for SEO to rank high on search engines and ensure people find your content. We love
Grammarly.com here at KyTek for all of our blog editing needs.
If you are in the physical products business or sell certain products/services, create an online store. Have different payment methods to market to different people and give them the flexibility they need. Add your store URL on your social pages, blog, and promotional content.
USE SOCIAL MEDIA
Social media is one of the best places to reach your target audience and turn them into loyal customers. So, create business profiles on the top social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
Provide all the relevant information such as your business name, description, working hours, contact details, location, and website URL across all platforms. Add your company logo as your profile picture, and choose a professional photo that represents your brand as your cover photo.
Plan your content and share posts that prospects are interested in. Upload content that keeps your followers engaging with your content and hitting the like and share buttons. Understand their needs and cater to them. Study their online behavior to identify their interests and share information they prefer.
Incorporate high-res images and videos on your posts to capture attention. Use hashtags for visibility and to reach as many people as you desire.
Follow and connect with the right people to attract attention. Join groups and communities relevant to your niche. Participate in relevant discussions and engage with other people’s content to encourage them to visit your profile.
Use your social media business pages to form meaningful relations with your target audience, raise brand awareness, and increase traffic to your website.
Join freelancing sites and advertise your services. Work with reputable websites to market to the right people and reach potential clients. Choose at least one platform and open your account. Add your name, list your top skills, add client reviews to your profile, set your prices, and start bidding for gigs. Your pricing strategy depends on the services you offer. Find out how other freelancers are charging to set your price right.
Share a link to your portfolio to showcase your skills, prove credibility, and attract attention. Freelancing sites are one of the most effective ways to grow your customer base and increase sales. If you do it right, you can earn as much as you want and meet your sales goals.
Some of the best sites to join are
Fiverr,
Upwork,
PeoplePerHour,
Freelancer, and
Guru.
USE FREEMIUMS OR CONTESTS
People love free stuff, and the best way to attract them is by offering giveaways. So, offer free services to pique interest and convert leads into loyal customers. For example, if you are a graphic designer and get a client who needs you to design their logo, offer to design their business cards for free. If you have an online store and sell goods or certain products online, offer free shipping. Be creative. Create interesting offers to capture attention and inspire action.
Make sure your offer adds some sort of value to customers’ lives to ensure success.
Run promotions to attract new clients and turn them into long-term customers. For example, offer a 40 percent discount to the first 50 or so clients to accelerate buying decisions. Set time limits to your offer to create a sense of urgency and inspire action. Run your promotion on your social media pages and mention it on your blog. Send it to your email subscribers and emphasize that the offer is only available for a limited time only.
Run a buy-one-get-one-free promotion to grab attention and convince them to engage in business with you. Offer massive discounts, coupons, and vouchers. Run promotions at least once a quarter to generate sales leads and get more conversions.
ASK FOR REFERRALS AND REVIEWS
Your existing customers are key to reaching more people and getting more business. So, ask happy clients to recommend your services to their networks. Send follow-up emails to every client you receive and ask them what they think about your business. Say, “Thank you for choosing us and trusting us with ABC. We would like to know more about your experience working with us. Please take a minute to tell us what you think about our service?”
When you get a positive response, ask the client to refer a friend. Offer incentives to encourage them to do so. For example, offer a 10 percent discount to everyone who brings in 3 or more people.
Collect emails and ask clients to rate your business via email. Add client ratings and reviews on your website, review sites, and social media business pages.
Ask your employees to advertise product launches, upcoming promotions, and new offers on their social media accounts.
Host virtual events to reach a bigger audience, connect with prospects and convert them into customers. Pick your topic and platform wisely. Find out what your target audience wants and share information that’s relevant to them to ensure success.
Zoom,
Vimeo, and
GoToWebinar are some of the best platforms to host a successful event on.
Use Facebook Live or go live on YouTube to pique interest and boost engagement. Interview existing customers and ask them to talk about their experiences with your brand or product. Interview thought leaders in your industry, turn on live chat, and encourage your followers to send their questions.
Another option is to start an affiliate program and have loyal brand ambassadors. So, ask people to join and use incentives to motivate them to do so. Decide how you will reward affiliates to inspire action and encourage them to advertise your business on their websites, blogs, or social pages. Pay them on commission.
USE PAID ADS
Online advertising is one of the best methods to reach a bigger audience and increase sales. So, invest in paid ads to speed up the client acquisition process and reach your goals.
Use social media advertising to market to the right people and increase your chances of success. The best part about running ads on social media platforms is that you target people based on interests, behavior, and preferences. This increases your chances of success because you will be advertising to people who are already interested in what you are offering.
Use Google Search ads, Google display ads, email ads, and traditional advertising such as print and broadcasting.
Google search ads are ads that appear on Google’s search engine results pages when a user types in certain keywords relevant to your product. You pay per click or per the number of clicks your ad receives.
Display ads appear on articles, websites, apps, or videos that users browse. Incorporate them into your strategy to reach millions of people and easily convert them into customers.
Create attractive and attention-grabbing ads to capture attention and inspire action. Create different formats to ensure success. For instance, use static ads, image ads, video ads, text ads, and popup ads. Use eye-catching images and quality videos. Add your company logo. Use descriptive text to help users understand your offer.
Specify what your ad is about and highlight how prospects will benefit from it. Add an eye-catching headline and description to pique interest. For example, if you sell exercise equipment, use "50% off Treadmills and more" as your headline. Set a time limit and say the offer is only available for a limited time only. Include free shipping or delivery to arouse interest and increase your conversion rate.
Include your website URL and product ratings on each ad. Add a clear and straightforward call to action to take users to your store or website. Use "Buy now," "Get yours now," and "Order now" as your CTA description to create a sense of urgency and get people to click on your ads. Pay attention to ad placement and make sure you position your ads right to ensure people see and click on them.
Other types of online ads to experiment with are Mobile ads, Banner ads, Audio ads, In-Game ads, Reddit ads, and AdWords ads.
Check out our SEM Google Ads Management service
here.
BONUS TIP
Join online forums like Quora or Reddit and participate in relevant discussions. Share your knowledge and offer valuable advice on topics related to your niche to attract attention.
CONCLUSION
Increasing your customer base is the key to growing your business; use the methods mentioned above to generate leads, convert them into clients, and reach your goals.
KyTek Web Services can help you with your goals to generate more leads by utilizing our managed SEO and SEM Google ads services.
CLICK HERE or click the "Getting Started" button and let us know how our business can help yours today!
