To thrive as a small business, you need press coverage and the Press Release is that coverage. You can create a press release for relevant news and information related to your company, industry, product, service, or event. Some examples would be a product launch, website launch, new service being offered, new store location being opened, sale event, or just key information with your company like a new partnership.
Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.
"Press release distribution is the process of circulating or seeding out your press release to journalists and members of the press."
The purpose of distributing a press release is to land coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. That way, you’re positioning your brand in front of a wider audience.
Gaining press coverage helps to get your business or brand name into the public forum. That’s helpful for building awareness of your brand -- especially when 44% of journalists consider press releases to be the most trustworthy source of brand-related information.
If you're launching a new product or or service, a targeted press release can have a significant impact on your bottom line. Why? Because it can help drum up interest, especially if the offer sets you apart from your competitors.
Writing & distributing a press release sounds time-consuming, doesn't it? If only there was a way to get yours seeded out quickly, at scale. Fortunately, there is.
If time is tight (and if you're a small business owner, it usually is), a press release writing & distribution service is your friend. These services allow you to send out your release to relevant journalists, without having to do any of the manual work yourself.
Although the cost of press release distribution might seem off-putting, just remember that time is money. And by letting the experts distribute your news story, you can spend more of your own time doing the things that make a difference to your bottom line.
So, if you fancy taking press release writing & distribution off of your plate, check out our press release services below that will gladly take the job off of your hands.
See some common questions and answers below, or contact us here.
Every order is customized to your needs so just contact us and we will work up a proposal for you to pay online through our proprietory client portal. We will get started right away after receiving your payment.
We need to know what newsworthy but relevant subject matter will be written about for your press release. If you have no idea, no problem, just contact us and we will walk you through the logical steps to find something that is newsworthy.
Check out our Client Press Release Intake Form to see the information needed in order to start your project.
There is no contract for this service. However, we do have some clients who run a press release every month and who have signed contracts for a better deal with us.
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