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INTRODUCTION
Have you launched a blog for your business? If not, what are you waiting for? If it's justification you need, then look no further. Here are 20 blog post ideas for business to help motivate you. There is a lot to gain in creating a blog, especially for those looking to increase their exposure, build brand awareness, and attract new site visitors. However, coming up with topics to write about and improving your readership can be difficult. Use these blog post ideas to increase traffic, keep your readers engaged, and ensure a return on investment?
1. BEGINNER GUIDES
Beginner guides are one of the best blog post ideas that get attention. So, consider your niche and determine how you can help beginners do specific tasks. For example, if writing is your blogging niche, write articles about starting a career in writing. Help your readers identify their writing skills and start their writing careers.
Next, write articles on the power of blogging. For example, why every writer needs a blog and how it benefits them. Talk about the upcoming writer’s best ways to increase readership and get their content ranking on the SERPs. Share writing tools they can use to save time and money.
The goal is to think of the challenges you faced when you were starting and help your readers easily mitigate them.
2. LIST POSTS
List posts make it easy for your readers to browse through your content quickly. That’s one of the reasons why they’re popular. The best part is that they are not difficult to write. All you need to do is stick to your niche, research, and share content that’s useful to your audience.
Your list posts must have clear and attention-grabbing headlines to make it easy for the reader to understand what you are writing about and click on your headline. For example, if lifestyle and travel is your blogging niche, some of your list posts can be titled “10 Perfect Holiday Destinations Worth Saving Up For” and “Best Tips to Travel on a Budget.”
3. ULTIMATE GUIDES
The best thing about ultimate guides is that they provide all the information your readers need to start and complete certain activities. That’s why they attract lots of attention and get people talking. All you have to do is ensure you write quality content that is useful and relevant to your audience.
So, consider your blogging niche and your audience. Write ultimate guides that provide solutions to specific problems or ones that help your readers mitigate specific challenges.
The most important thing is to share valuable information that will add value to the reader’s life.
You can also quote experts in your field, share statistics to show you’ve done your research, and make it easy for your audience to trust your advice.
Your ultimate guides don’t necessarily have to be titled “Ultimate guide” all the time. Use “Complete guide to ABC,” “Your Essential Guide to Doing or Becoming ABC,” and so on.
4. MOTIVATIONAL POSTS
Write motivational posts to encourage your audience to go after their dreams and believe in their abilities.
People love motivational posts. Simply because they give them hope and help them see they can do more and be more.
Sharing motivational content is effective when you are a self-help writer or a motivational speaker. However, you can always find a way to incorporate it into your strategy and share an inspirational paragraph or two on some of your posts. For example, you can add a motivational quote by a famous expert in your industry at the beginning of your post.
Make sure the quote encourages or motivates the reader in some way to attract the attention you need.
5. HOW-TO GUIDES
People love learning new things and acquiring new skills. So, write how-to guides to increase traffic, capture attention, and get more readers.
Again, focus on your niche and make sure your how-to guides are relevant to your audience. Identity some of the most in-demand skills in your industry and teach them to your audience. They will love you for it.
For example, if you blog about web design, your how-to guide can focus on helping the reader design and launch a website. Another guide can teach the reader to set up web hosting, customize the flow of information, and install the necessary integrations.
If you are a food blogger, teach your audience a new recipe or the best ways to prepare easy and quick meals.
6. SELF-IMPROVEMENT POSTS
Many people are constantly looking for ways to improve. Professionally, academically, financially, emotionally, and socially. So, write self-improvement posts to get the attention you need. Consider your audience and identify areas they need to improve to share posts they are interested in.
If you blog about education, for example, write about the importance of learning new skills, using MOOCs, advancing in your field, and so on.
If you are a financial blogger, share tips on helping your audience make and manage their money.
7. CHECKLISTS
Checklists simplify things and make life easy for most people. So, incorporate them into your content strategy. Checklists guide your audience toward a particular goal and help them take specific steps. They make it easy to complete certain tasks and reach a set goal.
You can create a checklist for a specific project, for example, and help the reader start and finish the project. Outline steps to reach the end goal so the reader can check off every completed action.
Turn your checklist into a PDF and let your audience download and print it out.
8. COMPARISON ARTICLES
The main reason comparison articles work is that they speed up the decision-making process. They make it easy for your audience to identify the best product or service to choose. So, they don’t have to spend too much time researching.
So, share comparison articles to increase traffic to your blog, retain your audience’s attention, and keep them coming back. Only compare products or services relevant to your niche and helpful to your audience.
9. PRODUCT OR SERVICE REVIEWS
The first thing that people do before buying is search for advice online. Before using it, they want to know about other people’s experiences with a particular product or service. They want to see that the product does what the manufacturer says. They want to know whether specific needs were met or not.
So, write reviews to make it easier for them. Identify products or services related to your blogging niche and review them.
Talk about the pros and cons of each. Mention the prices and unique features. Add your recommendation and state why you recommend that particular product or service. Make sure you only recommend products you’ve used or ones you trust so you don’t ruin your reputation and lose your readers.
10. EVERGREEN POSTS
Evergreen posts are posts that stay relevant to your audience despite time or changes in your industry. They make it easy for you to attract and reach more people years after publishing them. That is because the content that’s shared never gets outdated. It has remained relevant throughout the years.
Some of your evergreen content can include topics like “Effective ways to lose weight without dieting,” “Raising and understanding teenagers,” “13 reasons you need to start saving”, “9 ways to manage your time wisely”, and “How to improve your productivity level at work.”
Evergreen content or timeless posts allow you constantly drive traffic to your blog, increase your engagement metrics, and get higher conversions.
11. INFOGRAPHICS
Visual content captures attention and makes it easy for people to connect with your content quickly. So, share infographics to get more blog readers. Use them to share interesting facts in your field, statistics, and other helpful information relevant to your audience. Conduct in-depth research to ensure you share accurate information and grow your audience.
Make it easy for your readers to share your posts on different social networks. This applies to every post you write. Make sure there’s a share button that allows users to share with their connections easily. That is a great way to promote your content, increase traffic to your site, and get more readers.
12. QUOTES
Quotes by famous people or experts carry a lot of weight. They make it easy for you to connect with your audience and get them to read your posts.
So, compile a list of the best quotes in your niche and share them with your readers. Make sure the quotes are inspirational, encouraging, and informative. Add an attention-grabbing title and introduction to get people to click on your post.
Use the best quotes websites like
BrainyQuote and
The Quote Garden.
13. TROUBLESHOOTING GUIDES
Troubleshooting guides make it easy for your readers to understand and solve common problems. They are vital in driving traffic to your site and getting loyal readers. Incorporate them into your strategy to reach an even bigger audience and get your target audience to favor your content.
Identify their everyday challenges, recent problems, or things they wish to do themselves without hiring someone. Provide solutions and share helpful advice. State the identified problem on your topic and mention your post offers a solution. For example, if you are a life coach and want to share tips on overcoming stress, use “9 Reasons You’re Stressed and Proven Ways to Take Back Control” as one of your topics.
If you blog about online marketing, one of your headlines can be: “How to Rank Your Website High on the SERPs Without Hiring a Marketing Agency.”
14. VIDEOS
Videos are one of the best marketing tools you can use, and people prefer them to text. So, incorporate them into your strategy.
Host interviews and live sessions as often as you can. Interview thought-leaders in your industry and feature them on your blog. Make sure your headline states who you are interviewing and what you are discussing. One of your headlines can be: “Neil Patel on the power of SEO in growing your business” if SEO or online marketing is your niche.
Another option is to host live Q&A sessions and connect with your audience. This works best when you already have a considerable following. So, if you do, go live. Ask your audience to register and attend. You can talk about one of your products or services and encourage them to ask you any questions regarding it. You can also make it about them and encourage them to ask you any questions regarding taking their careers to the next level, for example.
Another effective way to use videos to get more blog traffic is to repurpose some of your content. So, convert your articles into short or long videos. Most people prefer watching videos to reading, so you can attract many people from implementing a video strategy.
15. THE LATEST INDUSTRY TRENDS
Use the latest industry trends and news to keep your audience in the loop. Show them your site is the best place to look for current trends and stay up-to-date with what’s happening in the industry.
Encourage your readers to comment and share their opinions about what’s currently taking place. Make sure you are the first in your industry to share breaking news or the latest updates to attract more attention and shares.
16. HACKS
People love anything and everything that makes their lives easier. They want quick, effective, and practical solutions to specific problems—for instance, easy ways to carry out specific tasks and reach particular goals.
So, share career hacks, life hacks, kitchen hacks, parenting hacks, fitness hacks, or business hacks. Depending on the type of industry you’re in and your blogging niche.
17. RECOMMENDATIONS
Recommendation posts allow your readers to find lots of important information about what they want to buy or use without doing extensive research. So, write recommendation posts to get more readers. You can recommend the best books in your niche, the best podcasts, the best blogs to find specific information, and so on.
Include popular and unpopular suggestions to set yourself apart from bloggers already tackling the same topic. For example, if you recommend books, cover best-selling books by famous authors and new and unknown authors. If you recommend blogs, mix famous ones with ones that curate high-quality content but haven’t been discovered yet.
18. INDUSTRY-SPECIFIC TIPS
What is your area of expertise? What are your secrets to success or reaching certain milestones?
My guess is you’re already blogging about something you are an expert in or something you are passionate about. So, share tips on how to mitigate specific challenges, reach certain goals, overcome difficulties, and so on.
If you’ve recently accomplished something that your readers would like to achieve, write a post on it. Talk about how you reached your goal and mention the challenges faced along the way and the victories won.
If you have many YouTube subscribers, share tips on how you got them. If you’ve succeeded in your field, help your readers break into the industry and succeed as well.
19. MONTHLY GIVEAWAY EVENTS
People love free stuff. So, the best way to attract them to your blog is to give something away. Have weekly or monthly giveaway events. Give away something valuable and something that your readers will love.
For example, if you are an online marketer, you can write a short eBook related to online marketing and give it to your readers.
Promote the event across social media and your business website. Ask your blog readers and social media followers to share the link to your blog with their contacts and comment on your blog post to get the free book.
Ask them to exchange their email addresses for the free book if you utilize email marketing (which you should be). If you do it right, weekly or monthly giveaways can drastically increase traffic to your site. All you need to do is make sure your freebie is worth the reader’s time and adds some sort of value.
20. GUEST POSTS
This is one of the best ways to reach a bigger audience and get more post views. Identify top blogs in your niche and ask to write at least one article for them. Be honest—state what you want to achieve from it. Make sure you mention that you want more traffic to your blog.
If you already have high-quality content on your blog, your chances of success are pretty high. They will be more than willing to partner with you. Target blogs or bloggers within your niche to ensure you reach the right audience.
You can contact them via direct messaging or email. Once they agree, give it your best. Write quality content that’s helpful to their readers. The kind that will make it easy for their followers to visit your blog and engage with your content.
When your article gets published and gets attention, talk about it on your blog. Tell your readers about it to encourage them to share with their contacts. Getting published on famous blogs is difficult, so send your proposal to as many bloggers as possible to increase your chances of success. You can send to 15 or more blogs and bloggers within your niche.
CONCLUSION
Your blog can be an effective marketing tool if you know the best steps to take. You need to create high-quality content consistently to keep your audience engaged with your posts. So, use the ideas mentioned above to create valuable content, capture attention, boost engagement, generate leads, and grow your business.
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